Market Planning
As part of entering a new market, or expanding within a given region, the development of an execuatable market plan is vital. With many years of experience in marketing planning, Alan J. Barocas and Associates can help lead the development of a market plan for your brand. Some of the elements included in the market plan would be:
- Identify and analyze your target customer and demographics
- Identify and prioritize target markets
- Prioritize venues and locations
- Create a multi-year growth plan by target market
- Determine the threshold for growth
- For existing brands, quantify the impact of increased store growth on existing assets